Service
Professional web design
A landing page has one job. Everything that does not serve that job — the extra menu item, the second call to action, the stock photo — costs conversions. We design the page around a single decision.
Why we build it this way
Four decisions.
Speed is a design decision
A hero video, four webfonts and a slider are design choices with a load-time price tag. We decide what earns its weight before anything is built.
One page, one action
Every section leads to the same button. Navigation that invites the visitor to wander is removed on purpose — a landing page is not a website.
Accessibility by default
Contrast, focus states and keyboard order are part of the design file, not a fix afterwards. It widens the audience and it is what search engines reward anyway.
Launch is not the end
Heatmaps and session recordings are installed at launch, and the first month's report says where visitors stop. The page is built ready for an A/B test, not frozen.
Scope
What the price includes.
The following is the standard scope; extra modules appear as separate line items in the quote.
- Goal and message workshop
- Single-purpose page architecture and copywriting
- Desktop and mobile interface design
- Coding to a Core Web Vitals target
- WCAG 2.2 AA accessibility check
- Form, event and conversion tracking setup
- Heatmap and session recording setup
- Structure ready for A/B testing
- First-month analysis report after launch
FAQ
Frequently asked about Professional Web Design
How is it different from corporate web design?
A corporate site explains the whole company and has many pages; a landing page is built for one campaign, product or service and targets a single action. If you are running ads, the second is right; if you want corporate presence, the first. We also build both together.
Do you write the copy?
Yes — on these pages the copy is the design, so we do not price it as a separate line item. We listen to you about the product and write the first draft ourselves.
Do you run A/B tests?
We build the page so it can be tested. Meaningful results need at least a few hundred conversions a month; if your traffic is at that level, we can run the testing cycle as well.
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